In July, Tim Cook met Donald Trump at the Oval Office to deliver a simple message. "Our views on tariffs is that they appear as a tax on the consumer and end up causing lower economic growth," the executive told the president. "And sometimes can result in a significant risk of unexpected consequences." Cook finally succeeded, Trump granting a last-minute tariff waiver to some of the company's products. Nevertheless, at the time of the release of the company's latest earnings report, Cook pointed to the bulk of his relatively poor return-to-return rates and the impending trade war they represent. .
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