Knotch raises $25M to help marketers collect data about their content

Knotch announced yesterday that it has raised $ 25 million in Series B funds. The cycle was led by New Enterprise Associates, Hilarie Koplow-McAdams from NEA joining Knotch Board of Directors. Rob Norman, former director of digital technologies for advertising giant GroupM, also joins the board of directors. "Brands want to understand the effectiveness of their digital content on all channels, a gap that had not been filled before Knotch," Koplow-McAdams said in a statement. "Our belief around the Knotch platform and team is motivated by their impressive traction and their comprehensive product offering. We are excited to partner with

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