Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

Earlier this year, Netflix was seen testing an iTunes billing bypass in dozens of markets around the world. By the end of 2018, Netflix – best app on the App Store – gave up capacity new users to sign up for and subscribe to the streaming service within their iOS app on all global markets. This change means that Apple will not collect hundreds of millions of dollars in revenue per year from the App Store – funds that it would otherwise have received through its standard reduction of in-app transactions. According to new data compiled by Sensor Tower, Netflix

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