Nike’s auto-laced future

Why does the world need an automatic lacing shoe? You have not heard of velcro? How will you tie your shoes when Wi-Fi is down? This is the essence of the instant reaction I had when I mentioned the new Adapt BB, a Nike shoe with, yes, electric laces that automatically tighten at the wearer's foot. This shoe is an evolution of the Nike HyperAdapt 1.0, which is itself a commercialization of the Air Mag – a self-lacing vanity project that has made the self-lacing shoes imagined for Back to the Future II. When I tweeted about the Adapt and

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