Last April, Spotify surprised Wall Street bankers by opting for a direct listing process rather than through a traditional IPO. Instead of issuing new shares, the company has simply sold existing shares held by insiders, employees and investors to the market, bypassing the roadshow process and bypassing at least part of Wall Street charges. This trend is expected to continue in 2019, Slick and Airbnb, two darlings of Silicon Valley, are adopting the approach of direct listing. Have we reached a new normal level in which technology companies choose to test their fate and disrupt the traditional process of financial
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