The case against behavioral advertising is stacking up

Nobody likes being tracked on the Internet by advertisements. This is the difficult joke that you can not love to laugh at. Yet, big advertising companies profiling individuals have earned a lot of money from an unregulated Internet by putting surveillance at the center of their concerns. But what happens if the scary ads do not work as expected? And if all the filthy filthy people who are sinking into the coffers of advertising technology giants – and much less visible but no less than data brokers who flout privacy – is literally leaked and could be spent more honestly

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