Twitter and NBA game streaming deal is about connecting with cord-cutters and younger fans

Twitter is already collaborating with the NBA to stream pre-match warm-up videos, in-game and post-game highlights, as well as behind-the-scenes content after the match. For the very first time, the company will broadcast live the action of the NBA – with a different touch. In partnership with the NBA, Twitter will introduce another angle of view of the camera during the second half of the match, which will be centered on a single player. It's true: NBA fans on Twitter do not hear or comment full game – the stream will be live only in the second half. And they

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