Amazon It is estimated that 400,000 products were removed from the Indian market after the new regulations restricting electronic commerce came into effect. Announced for the first time in late 2018, the new regulation prohibits exclusive sales, prevents retailers from selling products on platforms that they consider to be investors and applies restrictions on discounts and cash back. This is extremely problematic for Amazon and Flipkart, its rival, owned by Walmart, following a $ 16 billion investment last year. After a 2016 decision prevented it from owning inventory, Amazon restricted its system so that its own products were offered by
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