Toyota’s new car subscription company Kinto is gamifying driving behavior

Toyota has officially launched Kinto, a company first revealed late last year that will manage a car subscription program and other mobility services in Japan, including the sale and purchase of used vehicles as well as automotive repair and inspection. Kinto is jointly funded by Toyota Financial Services, a wholly owned subsidiary of Toyota, and Sumitomo Mitsui Auto Service Company, a member of the Sumitomo Corporation Group. Initial funding for Kinto is 1.8 billion yen, or about $16 million, according to Toyota. The creation of Kinto marks a shift that began a couple of years ago within the automotive industry to look

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